What is BOON?
We believe that technology should help us all live our
best life. With so much of life being online, that means everyone deserves a browsing experience tailored to
We combine psychology research and state-of-the-art artificial intelligence to help businesses provide a personalised experience for their customers. Our unique approach avoids endless tracking in favour of presenting meaningful interactions for the user, and all built with data privacy, transparency and control at the forefront.
BOON Spotlight enables businesses to tap into our insight. With an effortless integration procedure, any online business can benefit from our unique personality deduction and recommendation technology - increasing user satisfaction, conversions and improving user experience.
Privacy by design
You don't want to be followed around, having every
action you take recorded, and neither do we. Our user
profiles for recommendations are based on data that they explicitly provide, not data that has been
surreptitiously collected as they browse.
Users can remain completely anonymous or create an account to view, edit and delete all their data used to personalise their experience. That's transparency and control at its finest.
Creating a personalised browsing experience
Full data control and transparency
All for free to users
Groundbreaking AI recommendation engine
Psychology research for personality deduction
Online businesses can increase conversions
Meet the founders
The founders of BOON,
As CEO, Dylan drives the company towards its vision - the internet for you; not the masses. In his role as CTO, Mike leads the development of our groundbreaking technology.