What is BOON?
BOON is an award-winning startup, combining psychology research and state-of-the-art
artificial intelligence to help businesses provide a
personalised experience for their customers. Our unique
approach avoids endless tracking in favour of presenting
meaningful, engaging interactions for the user, and all built with
data privacy, transparency and control at the forefront.
We have big plans, which start with our e-commerce technology, Spotlight. We're on a mission to create personalised online experiences for every individual, without sacrificing their privacy.
As featured on:
With BOON Spotlight, online retailers can deliver highly engaging, innovative shopping experiences with state-of-the-art AI recommendations. Shoppers keep full control of their data, remain anonymous and receive a personalised experience and product recommendations. Spotlight delivers up to a 55% increase in conversion rate and from the aggregated customer data, we're able to provide actionable, meaningful shopper demographic insights to help you improve your future campaigns.
Privacy by design
You don't want to be followed around, having every
action you take recorded, and neither do we. Our user
profiles are based on data that they explicitly provide, not data that has
surreptitiously collected as they browse.
Users will be able to remain completely anonymous or create an account to view, edit and delete all their data used to personalise their experience. That's transparency and control at its finest.
Creating a personalised browsing experience
Full data control and transparency
All for free to users
Groundbreaking AI recommendation engine
Psychology research for personality deduction
Online businesses can increase conversions
Meet the founders
The founders of BOON,
As CEO, Dylan drives the company towards its vision - the internet for you; not the masses. In his role as CTO, Mike leads the development of our groundbreaking technology.