What is BOON?
We believe that technology should help us all live our
best life. With so much of life being online, that means everyone deserves a browsing experience tailored to
them.
We combine psychology research and state-of-the-art
artificial intelligence to help businesses provide a
personalised experience for their customers. Our unique
approach avoids endless tracking in favour of presenting
meaningful interactions for the user, and all built with
data privacy, transparency and control at the forefront.
Introducing Spotlight
BOON Spotlight enables businesses to tap into our insight. With an effortless integration procedure, any online business can benefit from our unique personality deduction and recommendation technology - increasing user satisfaction, conversions and improving user experience.
Privacy by design
You don't want to be followed around, having every
action you take recorded, and neither do we. Our user
profiles for recommendations are based on data that they explicitly provide, not data that has been
surreptitiously collected as they browse.
Users can remain completely anonymous or create an
account to view, edit and delete all their data used to
personalise their experience. That's transparency and
control at its finest.
Creating a personalised browsing experience
Full data control and transparency
All for free to users
Groundbreaking AI recommendation engine
Psychology research for personality deduction
Online businesses can increase conversions
Meet the founders
The founders of BOON,
Dylan John Grey
and
Mike Oakley, are passionate about using artificial intelligence to
improve user experience.
As CEO, Dylan drives the company towards its vision -
the internet for you; not the masses. In his role as
CTO, Mike leads the development of our groundbreaking
technology.
Supported by:
