Private, personalised online experiences.

We're on a mission to create personalised online experiences for every individual, without sacrificing their privacy.

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The BOON Spotlight logo on an indigo background
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What is BOON?

BOON is an award-winning startup, combining psychology research and state-of-the-art artificial intelligence to help businesses provide a personalised experience for their customers. Our unique approach avoids endless tracking in favour of presenting meaningful, engaging interactions for the user, and all built with data privacy, transparency and control at the forefront.

We have big plans, which start with our e-commerce technology, Spotlight. We're on a mission to create personalised online experiences for every individual, without sacrificing their privacy.

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Man using a laptop looking confused, with an arrow to the same man looking happy and engaged
BOON Spotlight logo on an indigo background

Introducing Spotlight

With BOON Spotlight, online retailers can deliver highly engaging, innovative shopping experiences with state-of-the-art AI recommendations. Shoppers keep full control of their data, remain anonymous and receive a personalised experience and product recommendations. Spotlight delivers up to a 55% increase in conversion rate and from the aggregated customer data, we're able to provide actionable, meaningful shopper demographic insights to help you improve your future campaigns.

BOON Spotlight logo on an indigo background

Privacy by design

You don't want to be followed around, having every action you take recorded, and neither do we. Our user profiles are based on data that they explicitly provide, not data that has been surreptitiously collected as they browse.

Users will be able to remain completely anonymous or create an account to view, edit and delete all their data used to personalise their experience. That's transparency and control at its finest.

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Creating a personalised browsing experience

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Full data control and transparency

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All for free to users

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Groundbreaking AI recommendation engine

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Psychology research for personality deduction

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Online businesses can increase conversions

Meet the founders

The founders of BOON, Dylan John Grey and Mike Oakley, are passionate about using artificial intelligence to improve user experience.

As CEO, Dylan drives the company towards its vision - the internet for you; not the masses. In his role as CTO, Mike leads the development of our groundbreaking technology.

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Greyscale profile picture of Mike Oakley

Supported by:

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