Our technology, BOON Spotlight, integrates directly into e-commerce stores, creating a digital personal shopping experience for online shoppers. The product-discovery tool delivers increased engagement, sales and unparalleled customer insights.
BOON is an award-winning startup that creates personalised experiences for online users without the need for surreptitious tracking.
We use psychology research to design fun, engaging, image-based questions and take users on a dynamic journey as they build anonymous profiles.
Our bespoke AI analyses the responses and generates personal recommendations; delivering conversion uplift for our e-commerce clients.
We've created a new way to shop, which uses groundbreaking AI and
powerful filtering to shortlist the best products for each
shopper, helping them discover their next purchase.
BOON Spotlight
leads consumers through a set of dynamic questions that use
filtering and psychology-backed AI give meaningful product
recommendations.
Used as either a personal shopping assistant or gift finder, BOON
Spotlight increases conversions by up to 85%, ATV by up to 30%,
and delivers actionable insights from aggregated question
responses.
We are consumer-minded and privacy-first, and it shows in our
technology. Everyone is now accustomed to getting a personalised
experience online, and although awareness is growing, many do not
understand the extent of the tracking or the value of their data.
We took a new approach when designing our AI, building with
privacy-in-mind from the ground up. Through our questions, users
control what data they provide and are forgotten as soon as the
window is closed - no cookies to track you for months on end.
The founders of BOON,
Dylan John Grey
and
Mike Oakley
are passionate about using artificial intelligence to improve user
experience.
As CEO, Dylan drives the company towards its vision - the internet
for you; not the masses. In his role as CTO, Mike leads the
development of our groundbreaking technology.
We are creating a new way to deliver personalised experiences online, where we prioritise user privacy, data control and enjoyable interactions.
Our e-commerce integration, BOON Spotlight, delivers a bespoke, engaging shopping experience, increasing conversions through personalisation.
We continue to work on technology to help improve the experience of consumers online while ensuring they remain anonymous and forgotten.