Our technology, BOON Spotlight, integrates directly into e-commerce stores, creating a digital personal shopping experience for online shoppers. The product-discovery tool delivers increased engagement, sales and unparalleled customer insights.
BOON is an award-winning startup that creates personalised experiences for online users without the need for surreptitious tracking.
We use psychology research to design fun, engaging, image-based questions and take users on a dynamic journey as they build anonymous profiles.
Our bespoke AI analyses the responses and generates personal recommendations; delivering conversion uplift for our e-commerce clients.
We've created a new way to shop, which uses groundbreaking AI and
powerful filtering to shortlist the best products for each
shopper, helping them discover their next purchase.
leads consumers through a set of dynamic questions that use
filtering and psychology-backed AI give meaningful product
Used as either a personal shopping assistant or gift finder, BOON Spotlight increases conversions by up to 85%, ATV by up to 30%, and delivers actionable insights from aggregated question responses.
We are consumer-minded and privacy-first, and it shows in our
technology. Everyone is now accustomed to getting a personalised
experience online, and although awareness is growing, many do not
understand the extent of the tracking or the value of their data.
We took a new approach when designing our AI, building with privacy-in-mind from the ground up. Through our questions, users control what data they provide and are forgotten as soon as the window is closed - no cookies to track you for months on end.
The founders of BOON,
As CEO, Dylan drives the company towards its vision - the internet for you; not the masses. In his role as CTO, Mike leads the development of our groundbreaking technology.
We are creating a new way to deliver personalised experiences online, where we prioritise user privacy, data control and enjoyable interactions.
Our e-commerce integration, BOON Spotlight, delivers a bespoke, engaging shopping experience, increasing conversions through personalisation.
We continue to work on technology to help improve the experience of consumers online while ensuring they remain anonymous and forgotten.